L’Officiel Arabia: When and how did you decide to be a social media star?
Amanda Pavillard: From a very young age I was always very interested in beauty and makeup. I grew up a competitive dancer and that definitely sparked a love for crazy makeup looks in me. All throughout middle school and high school I would spend my time watching youtube videos about makeup and doing my friends makeup for school dances and such. I moved out to LA at 15 to pursue acting full time. I ended up meeting one of my best friends in acting class and she happened to be a Youtuber as well. I never really thought about becoming an influencer or a personality on social media, it happened very naturally. I would be in friends' videos and a lot of people would always be commenting about me starting my own channel. I never thought I would, but I fell so in love with the editing and creative freedom behind social media that I finally did it. When I started my Youtube channel sharing my tips and thoughts on makeup came naturally to me, being that I’ve always been so interested in it.
L'OA: Who has influenced you the most in your life?
AP: I mentioned before that my love for makeup started from a very young age, rummaging through my mom and grandma’s vanities. My whole makeup collection is really in their honor. These are the women who inspired me to be a strong woman, to stand up for myself and to chase my dreams even when they scare me. They are also the women who taught me that beauty on the inside is so much more radiant than anything on the outside. My grandmother has been fighting breast cancer for the last four years, in all the moments where being graceful and kind wouldn’t seem necessary, she’s been nothing but a beautiful light to everyone around her. It’s radiating that strength and that kind of heart that inspires us to keep going everyday. In her honor 1% of all proceeds from The Radiate Collection will be donated to Living Beyond Breast Cancer. This organization supports women and their families as they navigate through many of the difficult decisions and questions that come with such a scary diagnosis. I’m so blessed to have grown up with such amazing female role models and I couldn’t imagine not honoring them in some way through Radiate.
L'OA: Tell us more about your entrepreneurial project - Radiate by Amanda?
AP: The Radiate Collection Vol. 1 is the first of many limited edition collections. When I first started creating Radiate, I really had no idea what it would become. I wanted a makeup line that was inclusive and intentional. I’ve always loved using makeup as a form of self expression and I wanted everything about this collection to encourage its users to do the same. There are three products in the first Radiate Collection. We have the Starlight Luminizing Gloss in shade “Glow Away”, the Perfect Pop Highlight in shade “Golden Aura” and the You Made Me Blush Pigment Stick in shade “Rose Colored Glasses”. I absolutely wanted to tell a story with this collection and the names are really what reflect that. The Radiate Collection mantra goes, “Once you remove the rose colored glasses, you have the power to say glow away to anyone or anything that doesn’t bring you light and you’re free to radiate your golden aura for everyone to see.” I developed these three products at a pivotal point in my life, where I learned a lot of lessons around standing up for myself and walking away from things that were no longer meant for me. I think that’s one of the hardest lessons to learn in life and that’s why when it came to telling the story of Radiate, I wanted to empower other young people on their journeys as well. Trust yourself and trust that the universe has your back. As far as the shades I selected for this collection, there were a few factors. I obviously wanted to create products I love and use, but I also wanted these products to be accessible for everyone. I didn’t want anyone of any skin tone to be excluded from using and loving Radiate. With that in mind, I carefully worked to create shades that were universal and I’m really proud that all three products look incredible on any and all skin tones. The Radiate Collection is so much more than “good makeup products”. While I truly do believe I’ve created three of the best products I’ve ever used, I want people to feel inspired by the message behind Radiate more than anything. The Radiate Collection embodies a universal message of “becoming the brightest version of you”, shedding the energy you no longer need and letting your inner light shine on all those around you. This collection is about coming into your own and showing how powerful you can be when you radiate your truest self into the world.
L'OA: Tell us more about your acting career since you have already done a few movies?
AP: Acting has been a passion of mine since before I can remember. I grew up doing all sorts of local plays and commercials. When I finally got old enough to really be vocal about what I wanted to do with my life, I knew acting was it. I begged my parents to let me move out to LA and live with my older sister for what was supposed to be just a summer. I never ended up going home at the end of that summer and have been in LA pursuing this dream since. I’ve done a few short films and smaller projects here and there. Acting is something you have to have a lot of patience and perseverance with. I know the right role will come at the right time and I’m going to continue working on my craft in classes and auditions until it does.
L'OA: Have you ever been to the UAE? If yes, how was your experience?
AP: I’ve never been to the UAe, but it’s on my bucket list for sure. It looks like such a beautiful, interesting place to explore and I’m so excited for whenever the opportunity to go comes!
L'OA: Which new projects are you working on currently?
AP: There’s a lot coming up for me that I’m very excited for. I’m focusing a lot on acting and auditioning, I always want to continue growing and improving my skills. The biggest focus I have right now is Radiate By Amanda and we definitely have some more drops and collections coming in the future. We’ve been working really hard and I can’t wait for everything to come together and for people to be able to use more of our products! You can expect some clothing collabs this year as well, with some brands I’m a huge fan of… which has been a major dream come true. In general I’m most excited to continue developing an intentional beauty company that shares important messages and high quality products with the people who support and follow me!
Talent: Amanda Pavillard @amandapavillard
Photographer: Emma Beiles @emjbhe
Hair: Reagan Link @reaganlinkartistry
PR Agency: Emily Blair Media @emilyblairmedia
PR Agents: Emily Blair @emilyblairmarcus
PR Agents: Rachel Granger @rachgrang