Dubai-based fashion house Amato Couture opened Arab Fashion Week Men’s Fall Winter 22/23 at Dubai Design District with a 30-piece collection titled The Ambush with a star studded show featuring celebrities produced by YUGEN PR including the reigning Miss Universe 1st runner and Miss Universe Paraguay 2021 Nadia Ferreira, Miss Universe Colombia 2020 Laura Olascuaga, Tiktok Viral Star Elvir Aljicevic, Emirati Youtuber Rashed Belhasa 'Money Kicks’ and Bollywood Actress and Superstar Urvashi Rautela.

Known for his extravagance and theatrical fashion showcase, fashion enthusiasts were yet again taken into a dramatic show with a surprise twist. “This collection is all about getting out of your comfort zone, embracing the uncertain and growing out of concealment. The Ambush is about bringing tigers together which embodies courage, wit and power.” says Furne One, world-renowned designer and founder of Amato Couture who have dressed A-list Hollywood celebrities including Beyonce, Mariah Carey, Ariana Grande, Katy Perry, Lady Gaga, Jennifer Lopez, Nicki Minaj, Shakira, Nicole Scherzinger, Jessie J and Alicia Keys.

Along with the 30-piece collection showcase, Amato premiered a fashion film featuring the label’s first-ever Male Muse titled Eden, shot and edited by Crossover Studios and directed by Pradhyuman Maloo.

This year’s Arab Fashion Week Men’s was celebrated by a star-studded kick-off party at Puerto 99, Bluewaters Island hosted by XPEDITION Magazine attended by Dubai and UAE’s trendiest movers and shakers and biggest names in the fashion, beauty, technology, entertainment industries and show business. Spotted on the guestlist were Apl De Ap and J. Rey of the hit music group Black Eyed Peas, Nadia Ferreira, Laura Olascuaga and Urvashi Rautela. “I’m very humbled and honored to host a star-studded opening party for the prestigious Arab Fashion Week and to celebrate the industry in the most fashionable way promoting Dubai as the best city in the world for fashion and entertainment.” says Josh Yugen, CEO and Founder of XPEDITION Magazine. Josh is a well-known producer to the stars who have hosted Miss Universe Queens in Dubai including Catriona Gray, Pia Wurtzbach, and Julia Gama.