Fashion

Azzi & Osta: "Joie de Vivre"

The "Joie de Vivre" collection has encapsulated today’s power woman and has been spotted on some of the leading empowering names in the industry such as Josephine Skriver and Rafa Kalimann.
Images (from left): Josephine Skriver, Azzi & Osta SS22, Rafa Kalimann

At a time with questionable ethics of power-hungry world-leaders, wars ablaze in 1 to 3-dimensional worlds, one can’t help but procrastinate on simpler times, filled with disco and living-legends. Truthfully, nothing has changed, neither then or now.

What remains intact is the ‘joie de vivre’ of the AZZI & OSTA woman, more confident than ever in Season 8. - She thrives at a challenge and makes an impact with her presence, the Bianca Jagger of this generation. Season 8 saw inspiration through the 80s glitz and glam, with modern tweaks seen in the abstract approach of decades of greatest hits the flared pants, vintage power suits, party dresses, and a vibrant palette that is a blend of empire yellow, velvet purple, brunette brown with power pink, nighttime blue, swan white, perfect black and envy green.

This collection is designed for the young-spirited and daring, effortless yet ambitious real woman of today that finds her individuality curated in each piece. It compliments all body types through its sculpted silhouettes and sharp modern lines with a subdued vintage touch.

The AZZI & OSTA signature volumes and architectural structures have made room for more skin this season, bold cut-outs and high-slits bringing out a playful up flair. A flair that is brought to life through the abstract shaped embroideries seen across selected pieces - created using a unique metalwork technique newly introduced this season.

As the collection encapsulates today’s power woman across, it’s completed with a short film shot in a Parisian apartment adding light to her “me” time after a long day at work while unveiling the keywords; strong, independent, powerful, fun, cool, unique, chic, smart, funny, humorous and glamorous which are season 8’s main pillars.

 

Photography: Oleg Covian @olegcovian

AD & Styling: James Valentine Thomas @jamesvthomas

HMU: Laura Grand @laura_grand_

Production: Aurea Productions @aurea.productions

Models: Monica Mom @monicamom / Shanaëlle @shanaelleb / Marion