For FW22, Sandro encourages the all the dreamers to take the leap and show the world what they’ve got. Presenting the brand’s campaign, BELIEVE, showcasing the ability to dream that everyone carries within them.
It is the strength of conviction of a group of friends that will lead them to realizing their dreams. At the beginning, there is an irrepressible desire to do something. This desire gives birth to a collective construction. From the drawings to the prototypes, they imagine every detail, and will give life to the artificial.
Imagined as a modern fable, the series of videos and images sublimates an initiatory and collective experience. It echoes the personal story of Evelyne Chetrite when she created Sandro in 1984. Finally, it underlines the House’s desire to highlight young creative talents of its time.
