BOSS: The New Power of Attraction

Radiating passion and sensuality, a show-stopping campaign takes the seductive intensity of BOSS The Scent into a whole new dimension. The new power of attraction between two protagonists, portrayed by Jacob Elordi and Laura Harrier, is stronger than ever before as the launch of BOSS The Scent Le Parfum unleashes a new love phenomenon.

 

A Spectacular New Campaign

A night-time universe sets the stage for an encounter like no other in the new BOSS The Scent film, directed by Marco Prestini. Eyes connect; pupils dilate. We are plunged into a spectacular, sensual world where control is given over to the senses. The boundaries of time and space melt away as skin tingles with anticipation, and the power of an all-consuming attraction draws two individuals closer and closer together.

 

Two New Faces Of Seduction

Australian actor Jacob Elordi, star of the Euphoria series, effortlessly embodies the mysterious charisma of a BOSS The Scent man as he joins the BOSS Parfums family. Bringing passion, intimacy, and innate self-assurance to the screen, Jacob represents a new generation of BOSS men for whom raw emotions are truly powerful.

American actress Laura Harrier reveals another side to the BOSS The Scent woman in this new chapter: one where her independence, strength, and sensuality are more heightened than ever before. The star of Spike Lee’s BlacKkKlansman and the Netflix mini-series Hollywood encapsulates enigmatic, provocative confidence as she brings her compelling presence to a true game of equals.

Ultimate Intensity For Him

BOSS The Scent Le Parfum for Him offers a powerful reinterpretation of the iconic ambery signature of BOSS The Scent, with an addictive iris and leather twist. Opening with aphrodisiac ginger and Maninka fruit notes, this seductive Parfum ignites the senses with a heart of precious iris and warm leather base notes for an irrepressible attraction.

The iconic bottle comes in a sensual shade of taupe and is set within a rose gold cage, capturing the intensity of the Parfum. Presented in a matching taupe box, BOSS The Scent Le Parfum for him is an intensely masculine fragrance that takes seduction into a whole new dimension.

Powerful Sensuality For Her

BOSS The Scent Le Parfum for Her is an intensely sensual composition, a unique twist on the iconic ambery signature of the original BOSS The Scent fragrance. Spicy top notes of pink peppercorn lead to a strong dose of orange blossom and vetiver, which collides with airy Akigalawood® to seduce the senses.

The jewel-shaped bottle in elegant plum is complete with a light-reflecting cap in a precious rose gold finish. Presented in a deep plum box, BOSS The Scent Le Parfum for her is a powerful fragrance that unleashes an alchemy of attraction impossible to resist.

With a fragrance concentration of 18% and 20%, the two Parfums offer a heightened interpretation of the original scent that leaves a lasting impression.