L’Officiel Arabia: What inspired your interest in the collagen potion business?
Zuzana Kapova: My interest in the collagen potion business stemmed from my personal journey toward health and wellness. Dealing with heart insufficiency due to stress from managing several businesses in the European pharma sector made me realize the incredible benefits of collagen. Collagen not only enhances external beauty but also plays a crucial role in delaying aging and promoting overall well-being from within. This realization motivated me to create a brand emphasizing collagen's transformative effects on both physical appearance and inner vitality. By integrating collagen into our daily routines, we can unlock anyone's beauty and radiance in a holistic and nurturing manner while fostering inner youthfulness. Creating three vibrant personalities for my brand was a means to connect with different facets of my target audience and exhibit the diverse advantages of collagen.
L'O A: What sets the AUROMEDA brand apart from other collagen products on the market?
ZK: Our brand stands out due to our emphasis on holistic wellness and the incorporation of three unique personality types. We believe genuine beauty and vitality originate internally, and our collagen potions are crafted to nourish and support the body on multiple levels. Furthermore, featuring three vibrant personalities enables us to connect with a broader spectrum of individuals and demonstrate collagen's diverse benefits for various lifestyles and preferences.
L’O A: What are these personality types, and how do you balance them?
ZK: I've cultivated the art of balancing my three distinct personas: the carefree sweet one, the businesswoman, and the sexy feminine one. Each persona serves me differently, enabling me to navigate life effectively. My carefree sweet persona embraces my playful nature, fostering genuine and lighthearted connections. As a businesswoman, I tap into my intellect, strategy, analytical thinking, discipline, and drive for success, facilitating informed decisions and business growth. Lastly, my sexy feminine side celebrates sensuality, empowering personal relationships and boosting self-esteem. Maintaining balance involves practicing self-awareness and mindfulness, honoring each aspect of myself without neglecting any part, allowing me to fully engage in every aspect of life.
L’O A: How do you ensure the quality and effectiveness of AUROMEDA collagen potions?
ZK: Ensuring the quality and effectiveness of our collagen potions is paramount. We source collagen from reputable suppliers adhering to stringent quality standards. Our products undergo thorough testing for purity and potency, utilizing premium ingredients supported by scientific research. Moreover, we regularly collaborate with nutrition and wellness experts to optimize formulations for maximum absorption and efficacy. Our commitment is to deliver collagen potions that visibly transform and contribute to overall well-being.
L'O A: What are the benefits of incorporating collagen into one's daily routine?
ZK: Integrating collagen into daily routines yields numerous benefits. Collagen, a vital protein, significantly impacts skin, hair, nails, and joint health. Supplementing with collagen may enhance skin elasticity, reduce wrinkles, strengthen hair and nails, improve joint mobility, support gut health, aid digestion, promote muscle recovery, growth, and contribute to overall vitality. By embracing collagen daily, individuals nurture their bodies inside out, achieving radiant, youthful appearances, and unexpected vitality.
L'O A: How do the three different personalities of the AUROMEDA brand cater to different individuals?
ZK: The three brand personalities cater to diverse individuals by showcasing collagen's varied benefits and connecting with specific preferences and lifestyles. The "Energizer" personality appeals to active individuals, emphasizing collagen's support for fitness and the nervous system. The "Nourisher" persona prioritizes overall well-being and inner beauty by nourishing the body internally. The "Rejuvenator" focuses on anti-aging benefits, reducing wrinkles, fine lines, and promoting skin elasticity. Offering these personalities allows us to engage a wide audience and address their unique needs, fostering anti-aging results and newfound energy with AUROMEDA collagens.
L'O A: Are there specific certifications or testing procedures for AUROMEDA collagen potions?
ZK: Yes, our collagen potions undergo rigorous testing, adhering to strict quality standards. We collaborate with reputable labs and third-party facilities to ensure purity, potency, and safety. Additionally, we hold certifications from recognized regulatory bodies, validating the quality and safety of our products.
L’O A: What are the recommended usage instructions for AUROMEDA collagen potions?
ZK: Clear usage instructions are provided on the packaging. Generally, one serving daily mixed with water, juice, or a preferred beverage, consumed on an empty stomach or between meals, ensures optimal absorption. Consistency is key, integrating it into daily routines yields the best results.
L’O A: Can you provide testimonials or customer reviews regarding the effectiveness of your collagen potions?
ZK: We highly value customer feedback and have received numerous positive testimonials attesting to our collagen potions' effectiveness. These testimonials highlight improvements in skin texture, hair growth, nail strength, joint mobility, overall well-being, and elevated energy levels.
L’O A: Where can customers purchase AUROMEDA collagen potions?
ZK: Customers can buy our collagen potions directly from our website www.auromeda.ae. Our user-friendly online store offers a wide range of AUROMEDA products along with detailed information and customer support.
Additionally, we're actively expanding retail partnerships to increase availability in physical stores. Information is also available on social media platforms such as Instagram @auromeda.ae.