The campaign presents a man in search of freedom and personal transformation — no longer held back by preconceptions. An embodiment of freedom, transformation, and masculine energy. An exploration of oneself and respect for the majesty of the natural world.

Directed by Jonathan Glazer and photographed by Mario Sorrenti, the campaign captures the enigmatic and adventurous Adam Driver in the awe-inspiring beauty of the natural world. Adam Driver’s energy exudes tender soulfulness, expressed by the presence of the horse, which in turn is a creature that represents strength.

The new Eau De Parfum is inspired by a sense of exploration with a centered sensibility.

 

‘My inspiration  for  Burberry  Hero Eau De Parfum was  my memory  of the  Landes  forest, where pine trees grow c lose to the ocea n. The scent of the pine needles melted with a trail of warm sand and sea-spray was the aroma I wanted to recreate. For me, the sens ual and crys talised resins included in the fragrance represent the power of rec onnec ting with your natural instinct.’ - Aurélien Guichard, Perfumer

 

The scent features a trio of warm cedarwood oils as its signature base, culminating in a fresh and Iuminous crescendo. The vibrant opening of pine needles blends with benzoin and incense, creating an intense fusion of profound sensuality.

The bottle is strong and modern, like the fragrance it carries. Its angular shape is an abstract reinterpretation of a horse’s hoof, engraved with the iconic Burberry logo. It also features the Thomas Burberry Monog ram, a reference to the founder of the house.

Burberry Hero EDT and EDP are available in 150ml, 100mI and 50ml bottles. Available from  Sephora and Faces.