Reinventing the iconic toile de Jouy - the signature motif used to upholster Monsieur Dior’s very first boutique, called “Colifichets”, in 1947 - each creation carries an enchanting message in the form of an alphabet book that poetically celebrates heritage, passion, desire and dreams. An invitation to celebrate the art of giving — to others or oneself — that the founding couturier held dear.

Courtesy of Dior

 

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