Dior's Unique Pop-Up Store at Nammos in Dubai

On Dubai’s Jumeirah beach, stands a unique Dior installation composed of two circular modules. These innovative spaces were crafted in 2021 using natural materials – combining clay, sand and organic fibers ­– using an exceptional 3D printing system produced by WASP*. This hi-tech feat pushes the boundaries of savoir-faire for the Italian manufacturer which, for the first time**, like a digital tailor, has created a habitable structure in proportions never seen before.

In a fascinating architectural interplay, the cannage motif, a key House fundamental, is revealed on the walls of this responsible and audacious setting that opens its doors to a pop-up store for the second year running. Unveiled inside are Maria Grazia Chiuri’s creations imagined for the Dior cruise 2023 collection, including skirts, dresses and marinières, as well as emblematic accessories imbued with the Andalusian inspirations of the show. A selection of original new pieces – exclusively available in Dubai  – celebrate this sunny destination. As an ultimate surprise, the restaurant and beach are adorned in toile de Jouy, an iconic Dior signature. A dreamy interlude to discover from October 26, 2022, to May 15, 2023.

*WASP’s research mission is to create 3D printed eco-housing from natural materials.

**WASP developed — especially for this project — a complex computer coding system to print these modules.