Elevate Your Clean Beauty Journey in 2022

Clean beauty has been a hot topic in 2021 and continues to be so in 2022. An increasing number of consumers now plan to update their beauty bags without being harsh on our precious environment and planet.

Just B, launched in the UAE in December last year, is a new eco-conscious cosmetics brand that is ready to empower women with high-performing and customizable lip products that are exclusively curated to honor the unique beauty of every skin tone – especially brown. 

The brand’s debut product, Lip Spectrum – is a multi-dimensional lipstick with one deeper matte shade (Pigment Fluid) and one lighter creamy shade (Pigment Glaze) in a color family. The lipsticks are enriched with natural ingredients such as sunflower seed oil, beeswax and squalene that are consciously and ethically sourced. In addition, the entire Lip Spectrum range assures no use of parabens and carmine with recyclable packaging made from FSC (Forest Stewardship Council) certified paper - a globally recognized certification system that ensures ethical sourcing of products from forests to point of sale. The dual-ended lipstick allows many shades to be created from a single purchase, also minimizing wastage.  

“As a makeup artist, I noticed a rise in my clients inquiring about what products and brands will be used on their skin. Therefore, it was very important for me to create a brand utilizing high quality ingredients that are gentle on the skin and kind on the environment.” - says Bina Khan, co-founder of Just B. The brand intends to inspire consumers to make sustainable and eco-conscious lifestyle changes that ultimately have a larger positive impact on the environment. 

Just B is now shipping to the UAE, and the products can be purchased on https://justbcosmetics.co/

Each Lip Spectrum is priced at AED145.