Flowwow and Azra’s Inner Child Reflections On Emirati Women’s Day

The exclusive postcard design encourages women across the UAE to reconnect with their inner girl, reflect on the journeys they’ve been through, and celebrate their achievements as they keep chasing their dreams. 

One side of the postcard features Azra’s exclusive henna design, while the other invites women to write a heartfelt letter to their younger selves — "Letter to Your Inner Girl". It's a tender reminder of childhood wonder and the incredible strength women possess.

Azra's postcard design, a beautiful blend of cultural and spiritual symbolism, features an orange tree symbolising fortune and determination, along with simple flowers signifying purity and beauty. “My grandmother used to bring me these delicious chocolate oranges when I was a little girl. I can still remember how they smell and taste. Nostalgia is a powerful force in my work and emotions are the wellspring of creativity. These core memories shape who we are today. And through my art, I want to inspire other girls and women to follow their gut feeling and passions to realise their potential in any space they want”, reflects Azra.

To complement the postcards, Azra curated a special collection of gifts available on the Flowwow website and app from August 21 to August 28, 2024. These thoughtfully selected items embody the essence of Azra’s designs, making them perfect for honouring women’s achievements across the UAE.

The collaboration perfectly aligns with Flowwow’s values to support and empower women, from backing female professionals in the tech industry to promoting unique female artisans through the platform. With 80% of 14,000 local brands owned by female entrepreneurs, Flowwow is always committed to celebrating their achievements.