Forte_Forte has launched at THAT Concept Store with a pop-up experience debuting the fall winter 2022 collection

The homegrown majid al futtaim concept store will celebrate the exciting addition with an exclusive pop-up, featuring the brand’s latest women's fall winter 2022 collection, forte_forte autunno 2022 “preciosa” and forte_forte inverno 2022 “mi alma”.

Each collection is the deep vibration from an emotive journey, from the sounds of the tropical forest, where brazil narrates its most ancient fairy tales, to the legendary regions of south america, where uncontaminated beauty reigns and nature pulses with powerful energy.

In these new collections, this enchanted landscape is the true protagonist, immersed in a powerful wave of colours and contemporary silhouettes.

A penetrating palette of amazonian nature of smooth orange, bright lime and amber hues, illuminates a distinct universe where passion and feeling make every piece a unique voyage, from the iridescent pleated caftan ‘precious butterfly’, new sculptural coats bathe in their soleil colours ‘yellow vibes,’ and cloud satin silk dresses in the rich, deep tones of lime.

A mesmerized world also comes to life, inspired by the magical realism of south-american tales of isabelle allende and gabriel garcía márquez. Here, where the imaginary is intertwined with reality, the most intense and vivid colours whirl about: a kaleidoscope of energy reminiscent of the “carnaval de peru”.

This season sees pure forms in jacquard fabrics illuminated with embroidery and handmade weaves, gorgeous silk satins, hypnotic tulle and vibrant coloured velvets, showcasing the made in italy savoir faire. every piece is conceived, created and sewn by expert hands in the italian regions close to the heart of the company, in the north-east side of italy. Artisanal and industrial ties with the territory are essential, as they shape the brand’s identity.

forte_forte always believed in the importance of authenticity that makes a piece unique and special. Its research is based on the value of precious details that express the desire to create intimacy and dissolve the distance between the garment and the wearer. In each collection the protagonists are the material, left free to express its own character, color and pure shapes that welcome the body without constraints, where slight imperfections underline a great humanity.

Each garment is part of an authentic and timeless project that reflects deep values and profound research, unveiling the beauty of what expresses a creative feeling. the aim is to unite those who create with those who choose to wear a forte_forte piece.

"Everywhere I go, I always feel inspired by my journeys. I love discovering the colours, perfumes and traditional textiles. They express a lot about a country and its people.

I'm so happy and proud about this wonderful opportunity to present forte_forte and show our collections in a new location, extraordinary and magical as dubai is.

The amazing space we created in collaboration with THAT Concept Store in mall of emirates, gives us the opportunity to immerse ourselves in sensations which allow us to live through the colors, materials, textures of the fabrics. Garments and the space become one harmonious and delicate atmosphere; clothes here tell their story,” says the creative director and founder, giada forte.

The forte_forte pop-up will run from 2^nd - 31^st october and is located on the first floor, THAT Concept Store, mall of the emirates.