Global Phenomenon, Tatti Lashes are Preparing to Take Over the UAE
“Makeup artists have always and will remain to be, the most important part of our business. Without them, we wouldn't be where we are today. We were the first eyelash brand to offer 60% discount to makeup artists - this was our point of difference. We are so excited to enter the UAE territory and continue to grow as a brand globally. We are continuously evolving in order to be as diverse & accessible as possible,” said Charlotte Tiplady, CEO.
Tatti Lashes is officially the #1 lash brand (online) in Europe and is dominating the lash category globally. They currently retail in 93 countries across the globe via www.tattilashes.com and are worn and adored as the ‘go-to’ lash brand for celebrities, influencers and makeup artists around the world. In addition to the brand's testimonials, they have launched 4 highly successful lash collaborations with social media megastar, Molly-Mae Hague, Scottish beauty mogul Jamie Genevieve, Global beauty influencer, MMMMitcheII and most recently, TikTok sensation and popstar, Abby Roberts.
With a forward-thinking market like the UAE, Tatti Lashes sees it as the perfect opportunity to expand and elevate the business to reach new heights. In addition to a thriving portfolio of strip & individual lashes, Tatti Lashes retail an extensive range of accessories & beauty products for professionals and consumers. They have already collaborated with some of the biggest makeup artists in the world and graced the eyes of celebrities such as Paris Hilton, Ariana Grande, Nicki Minaj, the Kardashians and many more. Now, they hope to find further exciting collaboration opportunities in the UAE market.
“From the first moment we decided to create our own brand, we have always thought that individuality & diversity should be at the core of everything we create. We pride ourselves on creativity, innovation & delivering the best quality lashes at an affordable price point via powerful and meaningful collaborations, brand partnerships, social media & PR," commented Elliot Barton, CEO.
The brand has a strong focus on individuality and continuously breaks the mould with its ‘out-of-the-box’ creations and activations. Their line is also environmentally conscious and they are none toxic - latex-free, sustainable for sensitive skin and vegan friendly.
Already well established in Europe and the USA, Tatti Lashes is now on its way to the UAE to rejuvenate the lash category. Their arrival will see partnerships with some of the biggest hospitality names for exclusive pop-up collaborations, ladies' beach days, ladies' nights and influencer collaborations that will be unmissable events on the UAE social scene.
Founded in 2017 by British best friends Elliot Barton & Charlotte Tiplady, Tatti Lashes has taken the world by storm with their rejuvenated professional and strip lashes collection. After years of research, testing and trialling, they launched a range of lashes to market that offered the highest quality without compromising on affordability. Now the brand, much loved by celebrities the world over, is set to touch down in the UAE, bringing a unique range of high-quality eyelash products.
Tatti Lashes are available to purchase in 93 countries on www.tattilashes.com
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