Homegrown fashion brand IZEL launched in the UAE

A premium fashion e-commerce platform, IZEL launched in the UAE.
Photos: Courtesy of IZEL

Offering a stunning array of modern and elegant modest wear, the brand caters to women across the globe. The sophisticated design range includes abayas, blazers, co-ord Sets, shirts, pants, and dresses for today’s fashion-forward women. Each piece of clothing is a masterpiece, handcrafted with a blend of intricate embroideries, colored stones, and exquisite embellishments in a range of subtle and classy hues.

Founded by the talented duo Hafna and Ziya, IZEL was born with an aim to cater to women who seek stylish yet modest options and experience limited availability. Their shared vision is to empower women and enable them to exude confidence in expressing their best looks with elegance and grace.

The brand offers a wide range of styles, from classic and traditional to modern and trendy, ensuring that there is something for everyone. The clothing is designed to be easy to mix and match, making it perfect for any occasion, whether casual or formal. The brand offers diverse silhouettes to accommodate a variety of styles and suit all body shapes and sizes.

Speaking on the launch, Hafna Sakhaf, Co-Founder and Managing Director at IZEL said, “We are super excited to be a part of such a premium and diverse fashion market that is known for its glamour. At IZEL, we cater to all women without compromising on style as well as comfort. Our clothing line includes vogue trends and designs suitable for every woman’s taste. Fashion is what defines these women and we wish to be a part of their dazzling personality.”

Ziya Mariyam, Co-Founder and Managing Director at IZEL expressed her excitement, “At IZEL, we want to create a statement that is modest and modern at the same time. Trends are continuously evolving considering multi-cultural residents present in this region and women don’t want to miss out on them. IZEL is for those women who want to move forward but in a classy and modest style.”

IZEL’s team is bringing their passion to reality and aiming to empower women through their venture. From the design process to the production, women are involved in every aspect of the brand’s operations. Not only does this ensure that the clothing is designed with a female perspective in mind that understands unique tastes and preferences, but also creates a supportive work environment for the company’s employees.

IZEL’s designs can be found at and are available for shipping worldwide. For daily updates about the brand, please visit

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Feyre - Dusty Rose
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Noor - Silver
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Reem - Reversible Abaya
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Zehra - Lavender
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Zeina - Black
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Zari Tie-Up
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La Vie En Rose
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Photos: Courtesy of IZEL