Kayfi Has Unveiled Its Newest Collection, Shades of Purple

Modest fashion in the MENA region is ingrained in women’s lifestyles, and it is consistently gaining widespread recognition due to a progressively younger population and the prominence of social media. In this day and age, consumers in the region have developed an eagerness for modest apparel, especially locally produced labels that reflect their value system.

Kayfi, an illustrious modestish fashion label based in Dubai, has emerged to satisfy this ever-growing market demand. This label's ingenious and transformative method of modest design is aimed at women who cherish a distinct and confident aesthetic while staying true to themselves.

This burgeoning brand is relentlessly defining the grey area between modesty and modernity. With this purpose in mind, they have recently launched a new collection, Shades of Purple, to articulate a vision of splicing the practical and the artistic expression of fashion; with an emphasis on creating garments with unique concepts in the realm of youth culture in the modern context.

Shades of Purple is mainly inspired by the magnificent mountain ranges in Pakistan that feature a variety of delicate materials, craft patterns of woven and knitted fabrics, and invigorating seasonal colours. Kayfi has taken this splendid heritage into the contemporary scene while preserving its minimalistic concept by incorporating block colours and coordinating sets that are distinctive to the local brand.

The collection is specifically dedicated to the strong, independent, and fashionable woman who values her own principles and standpoint in life above anything else. She expresses this by dressing in empowering brilliant colours and strutting down the streets of the Middle East with style and conviction.

The first drop of this awe-inspiring collection, Lucid Nostalgia, already made its recent successful debut. It showcases sumptuous hues that are polished off by perfectly harmonising vibrant shades and pastel tones. You can expect to get served with tantalising tints of acid lime yellow, butterfly green, lavender-pink, deep blue, and wind chime grey.

Don’t get too excited because this is just the first drop. Modest dressers are already gushing while sitting tight for the second drop, Hyper Persona, that’s about to be revealed in January 2023. Equally dauntless aesthetic and prismatic colours are well-anticipated by the patrons from this forthcoming drop.

For the most part, you can rest assured that more swoon-worthy shades and silhouettes will come your way. But also, don’t be the last to jump on the bandwagon. Lucid Nostalgia from the Shades of Purple Collection is now available on the website. Explore their trendy range of abayas, kaftans, dresses, and more, today!

For more information, please visit the website – www.kayfi.com  or follow on @shopkayfi.