L'Officiel Arabia x Iconic London Masterclass
The first ever Makeup Masterclass event by L'Officiel Arabia in association with Iconic London and Vimi Joshi was a huge success. The one day event was held at the opulent Waldorf Astoria Palm Jumeirah, Dubai. It was a full house with makeup artists, students, housewives wanting to learn from Vimi Joshi about the latest tips and tricks about Makeup.
L'Officiel Arabia chose to partner with Iconic London since it is a clean, cruelty-free, vegan makeup brand with a leading global cult following.
Iconic London has recently launched exclusively into the UAE and GCC markets into Al Shaya- Debenhams stores. There is huge excitement, buzz and talkability about the brands Middle East market entry especially as its new to market. Iconic London is a British Clean beauty cosmetic brand that is famous for its legacy-hero products that give you that instant glow from their illuminators to their Prep set glow and others & now many new launches will be landing in September ready for this exciting masterclass with L’Officiel and their guests.
Iconic London has a global massive celebrity cult following from J-LO, Kim Kardashian, Chrissy Tiegan, Beyonce, Megan Markle, Michele Obama, to name a few- Famous A-listers-approved the illuminator drops & prep-set glow’ are Hollywood’s must have and they swear by Iconic London's Illuminator drops.
About Vimi Joshi
Vimi Joshi was born and raised in England never forgetting her traditional Indian heritage - Being exposed to her true culture, she gained an appreciation for colors, textures and richness.
Having worked backstage at the international fashion weeks experiencing the beauty trends as they happen; meeting people, being inspired by them, sharing the same passion about makeup and artistry; and doing makeup every day.
Vimi Joshi achieved Fashion Week Experience for Over 20 years: New York, London, Milan, London, Paris Men’s Wear, Paris/ Dubai/ India Couture, Beirut/ Prague/South Africa/ India.
Some of her Global Events include: Aerosmith Music Tour, Vancouver Olympic Opening Ceremony, MTV Awards (Rome, Paris, London), Toronto Film Festival, Dubai Film Festival, Fashion Forward Dubai, Indian International Film Awards 2005-2014, Qatar Film Festival, Salma Hayek Makeup Artist, Kingfisher Calendar Australia, Expo 2020.
Celebrity Clients: Salma Hayek, Richard Gere, Steven Tyler, Liv Tyler, Dita Von Teese, Lenny Kravitz, Backstreet Boys, U2, Bella and Gigi Hadid, Irina Shayk, Kaia Gerber, Kendal Jenner, Pia Wurtzbach, Sonam Kapoor, Anil Kapoor, Deepika Padukone, Shilpa Shetty, Bipasha Basu, Katrina Kaif, Eva Longoria, Nicole Scherzinger, Black Eyed Peas.
"Our first Makeup Masterclass in partnership with Iconic London and Vimi Joshi in Dubai was a huge success. We were the first global publication in the UAE to partner for an event of this nature. Iconic London was a perfect partner to launch this masterclass as they have sustainable, vegan products which is the need of the hour in the makeup industry. With Vimi Joshi on board the event was a fun, engaging day with a lot of interaction between the students and Vimi." - said Sidaarth Saigal, CEO Chalk Media - publishers of L'Officiel Arabia.
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