Luxury Fashion Brand Marushika Launches In The Middle East

A sophisticated and artistic alternative to generic luxury fashion brands, Marushika is set to redefine elegance in the region. Wearable art pieces have been meticulously created to allow the wearer to experience authentic luxury through a mix of culture and art.

Marushika’s first showroom has just opened in Dubai Design District, along with the launch of its inaugural collection ‘IDAYA’ titled ‘Field of Dreams’ . By appointment only, discerning customers are invited to experience a highly personalised customer journey and an insight into the story, the vision and the bespoke craftsmanship behind every piece.

Where creative expression meets timeless tradition

Marushika’s ‘IDAYA’ collection is inspired by Madhubani art which is a visual depiction of society and culture with symbolic colours and themes that portray timeless traditions. With 25 designs depicting various aspects of Madhubani culture, the garments are inspired by the paintings women of the villages made on their respective homes, illustrating their thoughts, hopes and dreams. It is a message of empowerment and reflects the morals, values and customs of the region, creating conversations and celebrating the power of women.

Embracing individuality, craftsmanship and timeless style, Marushika’s designs fuse traditional folk art and culture with contemporary style. For those who value individuality and creativity, this avant- garde brand offers timeless designs using high-quality materials and meticulous attention to detail.

Creative Director and Founder of Marushika, Manisha Verma developed a passion for art and design at a young age. An accomplished Textile Designer with a master’s degree in Apparel Production and Merchandising Management, her inspiration has been her home state in India, and the diverse cultures she experienced across Japan, Saudi Arabia, and Kuwait.

With a keen eye for detail, her creations are more than garments; they are a testament to the profound dialogue between the human spirit and nature.

“My designs for Marushika represent a physical manifestation of emotions and a connection to one’s spiritual side. I don’t design according to trends, but rather I aim to create them, bringing a new retrospective angle to the luxury fashion industry and revitalising the concept of ‘wearable art'.” Said Manisha. I am delighted to open Marushika’s first showroom in Dubai Design District and bring to life my collection which meshes the traditions and culture where I was born with the modern refinement of my new home in the UAE. My goal is simply to make women feel confident, smart, happy, and beautiful when wearing my designs.”