The fun new Maje campaign has showcased the two sides of Taylor Hill. In two shared life episodes, the supermodel isn’t afraid to reveal her everyday life. Maje offers a fun, almost dreamy perspective of our fast-moving times. Presenting Episode 1, streetstyle paparazzi.
In the streets of Paris, Taylor Hill is followed, filmed, and questioned by paparazzi. With her boyfriend. Even in her car. Maje pokes fun at the normal yet extraordinary daily life of a modern-day supermodel. And what does she do? She smiles, she plays the game, and prefers to be friendly rather than avoid the cameras.
Fun before anything, Taylor Hill likes to give and take. Paparazzi taking imagery of celebrities doing mundane tasks is something she is used to, similar to fashion week and catwalk photographers. Taylor stages her daily life with a good mood and simplicity for those who have never been to our dear 21st century.
Taylor changes her look, has fun surprising everyone with her sense of style and plays with her image under the eye of photographer Kristin Lee Moolman. And for the first time Maje has a man in the campaign. Coining the Maje hats as its new men’s accessory.
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