MAX&Co. FW22

The collection begins with a thrilling, modern take on the 1970s’ quintessential cool girl Diane Keaton and her effortless, androgynous look, before looking to the ski slopes for wardrobe inspiration. As always, everything she wears, and does, is carried off with a joyful mix of individuality, style and panache.

TO THE DANCEFLOOR

Major impact, zero fuss. The collection’s partywear exudes a laidback vibe without scrimping on glamour. Bohemian patchwork prints, rich jewel tones, fluid wide-legged pants, floral maxi dresses and, of course, the definitive little black dress, would skip the queue at 1970s New York hot spot Studio 54.

WEAR, REPEAT

This season more than ever, personal style rules. Everyday, everywhere hero pieces are to be worn however you want. It’s all about the #maxandmatch spirit: denim waistcoats, skirts and dresses are teamed with sequins, stripes and paisley scarves. A mannish checked blazer is a key 24/7 investment.

FREE SPIRIT FASHION

Boho is back as hippy-chic heroes are transported to now. Folky knits, paisley dresses, printed scarves, cowboy boots and babouche slippers are sharpened up with tailored blazers and cropped anoraks. Modernity is achieved in the mix of romance and pragmatism.

GOING GLAMPING

The wardrobe mood: sport-a-porter. It’s all about bringing a swish of 1960s-inflected St. Moritz glamour to functional pieces. The mix is again key; power florals are worn with stripes, padded hoodies under modish vinyl skirt suits, vibrant colour pop tailoring with walking boots, graphic knits with everything.

HIGH (FASHION) ALTITUDES

Heading higher up the mountains, the wardrobe shifts gear. Technical, all-weather clothing codes are given a fashion forward spin. Outerwear is the key story here; discover sharp, military style pea coats, belted check coats and a reversible silver and white down hooded jacket. Cheeky knitwear – starring playful motifs and slogans – ups the spirit of playfulness.

CHALET PARTY

And finally, it’s time to let your hair down at an après-ski soiree. Sumptuous velvet mini dresses and pyjama suits headline this season’s party edit, alongside metallic Lurex and coated denim. Bold, sexy and a lot of fun.