Since its inception in 1993, Miu Miu has represented Miuccia Prada’s vision of an independent style, distinguished by a strong personality. The brand continues to be sensual, modern, imaginative and provocative, making them one of the top luxury brands in the world.

To continue this legacy means retailing with a partner who truly encapsulates the Miu Miu essence and panache. Miu Miu has decided to exclusively launch their eyewear line with MAGRABi in select stores across the Middle East. MAGRABi has been a leader in eyewear retail innovation for over 90 years, with more than 150 stores across 5 countries. This exclusive retail partnership gives Miu Miu the unparalleled opportunity to launch in 70 stores across the UAE, Qatar, KSA, Kuwait and Egypt.

This launch is celebrated with a stunning window display and exclusive sunglasses as seen in the campaign, starting July 1^st . The exclusive style is from the new Spring/Summer 2022 eyewear collection, celebrating rebellion and the irreverent spirit of the Miu Miu woman through thick volumes and eye-catching details. The beautiful black frames stand out with a bold and sharp design, with the new Miu Miu vertical logo integrated into the hinge on the thick temples. Each purchase of these sunglasses in the selected MAGRABi boutiques come with a special Miu Miu notebook as a gift.

Images: Courtesy of Miu Miu