Moncler Maya 70 Collaboration by Pierpaolo Piccioli

The style is a couture yet laid-back take on the Moncler classic, as Piccioli merges a fashion aesthetic with sports fabrics in his interpretation of the Maya. “I imagined a comfortable, relaxed, and nonchalant jacket in nylon laqué. The major challenge was the padded squares, profiled in the same fabric, joined together with manually applied fabric knots. I am fascinated by sport outerwear opportunities: within this frame, concrete benefits and stylish gems come together,” says Pierpaolo Piccioli, who chose supermodel Kirsten McMenamy for the campaign, adding “Kirsten is an artist, an interpreter: she was born for the scene and perfectly knows how to have fun on the set. Her versatile, histrionic aura permeates the atmosphere with contagious energy. That energy is what makes our job not only quality-driven, but funny and unique.”