Montblanc has celebrated ‘’Inspire Writing’’ this new season of Ramadan featuring Sarah Taibah and Hamza Hawsawi

The Maison opens a window into the reflective moments of two young adults bringing their art to life. The campaign brings a fresh perspective and enriches a genuine storyline, unveiling personal moments lived simultaneously by the two protagonists. Sarah and Hamza are seen from the beginning until the end of their respective creative process, musing on the stories they wish to capture through written word.

The story reveals Jeddah’s historical Al Balad District known as ‘’the Bride of the Red Sea’’ and second largest city of Saudi Arabia, with fascinating history that spans thousands of years of civilisation. Once the beating heart of the city with stories stretching back to the seventh century, Jeddah provides an evocative and traditional architectural backdrop for Sarah and Hamza as they immerse themselves into their art.

Culminating in a warm and uplifting final scene that captures the essence of community in Ramadan, Sarah and Hamza unite in the company of friends to share food, music, and precious connections.

The original soundtrack for the campaign is composed by Hamza, and weaves traditional and contemporary sounds to provide the perfect musical expression of the story.

Franck Juhel, President of Montblanc Middle East, India and Africa commented: “Creativity and storytelling, whether through music, the spoken word or writing, is one that Montblanc appreciates and supports around the world. Through this new season of Montblanc Ramadan campaign, we are delighted to showcase the depth of regional creativity and its young talents and inspire people to write their own stories.”