Beauty

Natural Tech Tailoring - Revolutionizing Haircare with Sustainability and Customization

Natural Tech Tailoring is a revolutionary concept that is poised to transform the landscape of hair treatment services, and which has been developed at the carbon neutral Davines Village in Parma, Italy.
Photo: Courtesy of Natural Tech Tailoring

The service is derived from ingredients that are 98.9% of natural origin and up to 98.5% biodegradable and offers to transform even the most compromised hair!

With 24 different options, this salon-only backwash service is versatile, allowing it to be adapted for any hair challenge to offer instant results.

At its core, Natural Tech Tailoring represents a fusion of nature's power and cutting-edge technology. Each formula in Natural Tech Tailoring is meticulously crafted, comprising a science-backed serum base and a botanical booster, both derived from sustainably sourced Italian plant extracts. The four serum bases have each been designed to address one main concern, while secondary concerns are addressed by one of the six botanical boosters.

The Natural Tech Tailoring service begins with the selection of one of four serum bases, expertly chosen by Davines hair professionals based on the client's primary needs:

              VOLUME: Perfect for thin hair, this serum coats strands with cellulose fibres for added fullness.

              MOISTURE: Designed for dry hair, it hydrates with nourishing plant oils.

              RADIANCE: Tailored for colour-treated hair, it enhances shine with sustainable RSPO palm oil.

              STRENGTH: Ideal for stressed hair, it fortifies the keratin structure with a unique sugar-derived molecule. 

To address secondary hair desires, the serums are enhanced by a choice of six botanical boosters, each harnessing the benefits of responsibly sourced botanical extracts from regenerative organic agriculture:

              Mallow Extract: Provides hydration, making hair appear twice as full.

              Prickly Pear Extract: Intensely hydrates dry and brittle hair.

              Red Grape Extract: Promotes hair shine by facilitating cuticle closure.

              Amaranth Extract: Strengthens hair and reduces breakage.

              Elderflower Extract: Creates a protective film for silkening and smoothing.

            Myrtle Extract: Offers antioxidant protection from UV rays and enhances blonde tones.

To allow for further customisation, there are two treatment options: an express five-minute Herbal Hair Infusion Fast Treatment and a comprehensive 30-minute Hair Herbal and Scalp Ritualistic Treatment.

The five-minute Herbal Hair Infusion Fast Treatment is a quick and effective treatment involving cleansing, a Natural Tech Tailoring treatment, and optional conditioning, delivering immediate results without the wait.

The 30-minute Hair Herbal and Scalp Ritualistic Treatment offers a comprehensive experience that encompasses all the benefits of Natural Tech Tailoring treatment, extending care to both the scalp and hair for a deeply indulgent transformation.

Quite uniquely, an integral part of this backbar treatment range is an advanced digital consultation tool, which is on-hand to guide professionals in choosing the best treatment and product options.

Naturally, every aspect of this new launch has been considered from an eco-conscious angle. Even the bottles are recyclable and made from post-consumer recycled plastic!

With its sustainable ethos, customizable solutions, and instant results, Natural Tech Tailoring gives salons the possibility to elevate their eco-credentials to new heights, without compromising on their desire for results-driven treatments.

For more information, visit eideal.com.