New Balance x Carhartt WIP Announce First Collaboration

The collection is built around the idea of the sculpture center, a composite of humble neighborhood gyms found across America. The resulting styles draw from a palette of dark blues and grays, as trophy motifs and collegiate-inspired typography feature throughout.

First debuted in 1982, the New Balance 990v1 was originally a running shoe, combining mesh and suede in muted tones. New Balance x Carhartt WIP reimagines its upper in hairy suede with a signature mesh underlay, while also featuring a woven tongue label, as well as subtle reflective elements at the heel tab and logo.

The accompanying apparel further expands on the capsule’s theme. The Carhartt WIP Arcan Jacket appears in a washed-out canvas, with the addition of a snap-on hood. Both its outer and its blanket lining feature graphic elements seen within the collection. Additionally, there is a series of jersey-based staples – including a new short sleeve sweatshirt – which have been garment-dyed and washed. The collection is rounded out by graphic t-shirts and accessories, including a reversible beanie, towel, and a water bottle produced by Nalgene.

Shot by UK-based photographer Theo Cottle and with art direction from Nicolas Poillot, the corresponding campaign spotlights the collaboration through a series of still and moving images. A sense of dynamism and intensity is captured in the film as it follows a protagonist throughout the day, training in both in- and outdoor locations across London.

The New Balance x Carhartt WIP collection will be available from September 16th at select retailers globally and in the New Balance Store at The Dubai Mall, as well as carhartt-wip.com and newbalance.com. The suggested retail pricing ranges from AED 299 for Apparel and AED 1,249 for the footwear.

For further information, please visit carhartt-wip.com and newbalance.com.