PRADA TROPICO

An original landscape inspired by the colours and atmospheres of striking distant lands expresses Prada’s key visual traits in a contemporary, ‘pop’ language. The brand’s spaces inside Mall Of The Emirates are literally defined by light, resonating with special energy. The backlit surfaces feature a sequence of bright, alternating stripes in contrasting colours, while a neon sign provides a fresh, iconic interpretation of the Prada triangle logo, mixing urban references with elements from a transfigured natural setting.

The large, ivory-white and green stripes that mark the entrance of the Prada pop-up store give way to an explosion of stylised tropical forest, with hundreds of Prada hats of various colours, models and materials growing like leaves and flowers on green metal trunks and branches.

In the windows, meanwhile, intense contrasting colour pairings and geometric patterns create graphic effects, playfully creating opposition between the interior and exterior and the cornices and displays and juxtaposing vertical and horizontal lines and convergence and divergence in green, white, black, blue, red, yellow and orange. Once again, the displays are dominated by a neon Prada triangle.

Coloured stripes also feature in the garments in the store’s special collection, giving a burst of energy to flowing silk blouses, mini, calf-length and full skirts, distinctive terry-effect knitwear and casual men’s shirts and shorts. The same hues are repeated on the accessories: striped hats made of raffia – in several timeless styles – and nylon.

The Prada Triangle bag available in leather and raffia provides another interpretation of the brand’s iconic triangle.

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