Paco Rabanne Unveils Local Campaign to Celebrate the Launch of Invictus Platinum and Olympea Solar

INVICTUS PLATINUM

Welcome to the next chapter for INVICTUS. A striking fragrance created for the new players: INVICTUS PLATINUM, bigger, bolder and more intense than ever before.

Skater Ghassan Lukman and basketball lover Luaiy Agial are the local faces of the new fragrance, embodying the invigorating elixir.

 

Photographer and trend setter Ghassan can frequently be seen on his Instagram page under the name Lughass cruising around Dubai on his skate board.

“Rolling away from a trick is one of the few things in life that there absolutely no shortcuts to. In equal reward, it’s also when I truly feel like I am free from stress, fear, doubt and restriction” – Lughass

 

Creative director and photographer Luaiy Agial is well known online under the name Creations of La – a true sports fan, he always reaches for the top through his work- and by playing basket ball.

“Ability may get you to the top, but it takes character to keep you there.” – Luaiy Agial

OLYMPEA SOLAR

An enduring dream of woman. Celebrating her strength, diverse beauty and self- confidence. Reimagining the Olympea femininity, rewriting what it symbolizes for all the epic women today. It’s higher, and brighter, a promise for the future that’s coming.

 

Dancer Rhea Harmoush and fitness lover Reem Kanj are the local faces of the new solar Eau de Parfum, incarnating its strength in the most feminine way.

Rhea Harmoush is a regional beloved artist, dancer and choreographer who lives her passion intensely, sharing her moves on her Instagram account.

“I am what I feel, what I believe, what I practice, in my mind, body and heart. I am who I am. Unapologetic and proud” – Rhea Harmoush

 

Entrepreneur Reem Kanj is a fierce advocate for healthy living, sharing her love for nature from her vegan lifestyle to her workout routines on her social media.

“Fitness is my way of expressing self-love, confidence and strength and when I get to intertwine my personal passions with the brands I’ve cherished for years, it’s always a great feeling.” – Reem Kanj 

 

Entirely shot in Dubai, the local campaign presents the quatuor together and in individual videos showcasing their respective passions and strength to an energetic Hip Hop beat, sharing with us who they are at the core. The local campaign also features individual dynamic and vibrant images.

All images: Courtesy of Paco Rabanne