On November 9th and 10th, Prada Mode Dubai featured a new edition of Pharmacy by Damien Hirst at the ICD Brookfield Place, the newest landmark building in Dubai designed by Foster + Partners.
Prada Mode Dubai guests included (in alphabetic order): Wael Al Awar, Khadija Al Bastaki, Nora Al Dabal, Afra Al Dhaheri, H.E. Alia Al Qassimi, Abdulla Al Turki, Myrna Ayad, Adam Bakri, Laila Bin Braik, Mattar Bin Lahej, Anas Bukhash, Benedetta Ghione, Vilma Jurkute, Nadine Kanso, Brendan McGetrick, Hashem Montasser, Yara Mustafa, Sunny Rahbar, Khalid Shafar, Azza Slimene, Andriah Tayeh, among the other.
On November 10th, Prada Mode Dubai presented the following program:
- During the day, Prada Mode’s guests were allowed to join a spin painting workshop where they could create customized paintings by using templates inspired by Pharmacy symbols
- The talk “How Structures Speak multiculturalism” featured Wael Al Awar, Principal of Waiwai Design, Brendan McGetrick, Creative Director of Museum of the Future and Pallavi Dean, Founder & Creative Director of ROAR, moderated by Laila Bin Brek, Coordinating Director, National Pavilion of the UAE at the Venice Biennale. This session looked at the ways in which multiculturalism has and continues to impact architecture today, with a view of how inspirations, heritage, and sustainability factor in this multilayered equation.
- The conversation “The Collectionneurs Extraordinaires and their impact” featured HE Sheikh Sultan Sooud Al Qassemi, Founder of Barjeel Art Foundation; Antonia Carver, Director of Art Jameel; Sunny Rahbar, Co-Founder of The Third Line, moderated by Hashem Montasser, Founder of The Lighthouse and collector. This talk surveyed 21st-century patronage, looking at the cultural landscape, its key players and exploring the initiatives, activities, and artists that patrons support.
- DJ Megatronic and DJ Habibi Funk played during the aperitivo time; while DJ Sanasesh & Rishy Malik B2B and DJ Bobby performed during the party.