The store features a unique and original visual identity as well as exclusive furnishings.

The space, one of the brand’s most important boutiques in the Middle East, covers a total surface area of nearly 660 square meters and houses the collections of ready-to wear, bags, accessories and footwear for women and men.

The internal façade is defined by large, illuminated display windows offering a first glance of the refined and elegant atmosphere.

Spaces characterised by intimacy and richness with surfaces decorated in bas-reliefs and motifs inspired by the brand's iconic prints, emphasizing the precious aesthetic of the interiors.

The display walls are enriched with luminous frames, while the black and white checkerboard marble floor is a reference to Prada's origins and to the historic store in Galleria Vittorio Emanuele II, Milan.

The key elements of Prada are enriched by new furnishings with details in crystal and metal, and by pieces designed by Italian designers from the 1950s, both in their original versions and reproduced exclusively for Prada. Among these, the sofas and seats by Osvaldo Borsani in green velvet, the BBPR green marble tables, the Gio Ponti Doria seats, together with coffee tables reproduced exclusively for Prada.

The ground floor hosts the men's and women's ready-to-wear collections, with dedicated and separate entrances, also offering sophisticated and private areas for a unique shopping experience.

The women's area covers approximately 300 square meters: a cozy space in the center – offering accessories – includes a comfortable sitting room. The women’s area also offers an exclusive selection of evening dresses and large fitting rooms. The footwear display completes the proposals for women.

The men's area spreads over two large spaces of about 150 square meters each, one dedicated to leather goods, accessories and footwear and the other dedicated to ready-to-wear and travel items.

Images: Courtesy of Prada