For the first time in its history, Ray-Ban has launched their first ever Middle East exclusive product – Ray-Ban Legacy. Since Ray-Ban first launched in the 1930s, the brand has been instrumental in pushing boundaries in music, art and culture, with symbolic designs that are instantly recognizable. Legacy is a special pair celebrating these creative pillars from the region, whilst combining modernity and heritage into a classic Ray-Ban shape that showcases timeless tradition and Arabian artistry.

As part of this momentous occasion for the brand and its ties to the Middle East, Ray-Ban has reimagined the iconic Wayfarer by linking the synonymous style in synergy with the rich fashion, music and traditional heritage of the local landscape. The sunglasses come in a classic black, featuring gold detailing on the temples and a gold Ray-Ban logo. What elevates this style and really enables it to mix modernity with ancestry is the traditional “shemagh” pattern on the inside of the temples in a stunning brushed gold shade. Every pair comes in its own custom designed box showcasing the symbolic ‘shemagh’ print, with the intricate packaging highlighting the brands first Middle East exclusive.

To celebrate the launch of Ray-Ban Legacy further, the brand has released a regional campaign featuring Saudi actor, musician and social media personality, Tareq Al Harbi (@6ar80). Tareq’s ties to the region and contribution to the arts and culture scene in the Middle East makes him a recognizable icon, fitting for sunglasses that are set to become regional favorites. With a strong reach and influence in the region, Tareq’s vision of the world he wants to create falls in line with the values Ray-Ban consistently communicates, creating a purposeful partnership between the brand and artist. To further commemorate this moment, Ray-Ban has also launched an Arabic version of their logo, showcasing an even closer relationship and appreciation for the Arabian Peninsula.

“Nothing beats a classic pair of Ray-Ban sunglasses, and a style like Ray-Ban Legacy is timeless. It is truly meaningful that Ray-Ban is choosing to celebrate our heritage and I can’t wait to see what people think of the campaign.” – says Tareq Al Harbi

Ray-Ban Legacy is now available in all major retailers around the region, along with a special pop-up coming up in Saudi Arabia at the MDL Beast/Soundstorm festival in December 2022.