&SOM - Skincare for Men

In today's times, where skincare products focus more deliberately around women, men's skincare often takes a back seat. There isn't enough knowledge (among the men folk), and nor the variety that women enjoy. However,the importance of caring for skin should not be neglected by either gender, especially taking into consideration our busy lives, food choices, sleep patterns and the environment.

UAE-born brand &SOM beautifully address this concern, and also adds a positive influence on the environment.

Designed and developed in the UAE, luxury skincare brand &SOM offers men a cleaner way to shop for high-performance skincare. Its formulations are some of the most potent in the industry, with high concentrations of natural ingredients specifically tailored to men’s skin. The face-changing range is packed with vitamins and omegas, providing multiple anti-ageing benefits.

&SOM products are formulated and bottled in Spain using only the purest, most effective active components. Ingredients include: upcycled caffeine, olives, peptides, shea butter, lactic acid derived from sugar cane, argan oil, beet, liquorice, grape seed, glycerine, jojoba oil, and charcoal powder.

"A few years ago, when my skin started breaking out regularly, I spoke to someone in the wellness industry who talked about how damaging everyday ingredients can be. I did some research and was horrified at what I found. Parabens, sulphates, and phenoxythenol are all known endocrine disruptors, linked to issues like reproductive toxicity and nerve damage. So, I quickly stopped using my old products and began making natural formulas. That’s when I realised the huge potential to create a clean and sustainable men’s skincare brand." said &SOM Founder Daniel Leese.

He continued: “As well as protecting consumers from toxic ingredients, it’s important to play our part in protecting the planet. Brands have a responsibility to drive change. Unfortunately, most choose not to because it affects their profits. I want to show that even small measures can have a significant collective impact and hopefully encourage others to make a difference in whatever way they can.”

Here's how &SOM positively impacts the environment:

- Key ingredients are upcycled, utilising ingredients that would otherwise go to waste, such as upcycled caffeine from decaffeinated coffee beans.

- &SOM uses bioplastic tubes derived from sufarcane, designed to break down much faster than traditional plastics.

- Packaging is sourced from FSC-regulated forests.

- Inks are either water-based or vegetable-based.

- Natural preservatives are derived from kimchi.

- For every product sold, &SOM plants a tree in global reforestation projects, supporting the ecosystem and creating jobs for indigenous communities.

The product range includes:

Anti-Aging Serum (AED 143), Ultimate Moisturiser (AED 143), and Active Charcoal Face Scrub (AED 130), (with plans underway to expand its product line).

The brand is available in select salons and available to order online at andsomskin.com.