With the new boutique in The Dubai Mall, Santoni takes the first step of an ambitious retail growth plan in the Middle East.

The store reflects the concept created by Patricia Urquiola for all Santoni boutiques, an interpretation of the elegance and heritage of the maison within the retail space. The warm and captivating atmosphere enhances Santoni’s men’s and women’s collections and prepares to welcome the new community of brand’s lovers and its Italian savoir faire.

The iconic geometric brass pattern winds through space creating a perfect scenery for footwear and accessories. With its window facing the heart of the Fashion Avenue of the Mall, the elegant space of 50 square meters is divided into two adjoining environments dedicated to the male and female proposal of the creations of the Italian maison.

“It is an honor for me to be present in the prestigious Dubai Mall, strategic location and absolute protagonist of the Middle East luxury shopping scene. It’s important for us to operate in this market with retail boutiques and be close to our loyal customers in the UAE and the rest of the Middle East. We have reserved to this market an important development plan that will involve physical and digital projects in the next 3 years in partnership with the Jashanmal Group.” states Giuseppe Santoni, CEO of Maison Santoni.