Share The Joy with Crocs
To celebrate Ramadan this year, Crocs is launching a limited-edition capsule collection of its iconic Classic Clogs and Sandals, alongside an empowering multi-channel campaign, entitled ‘Share the Joy’.
The capsule collection is a joyful iteration of the brand’s best-selling silhouettes for the whole family, comprised of five styles including Classic Clogs, Classic Sandals, Classic Kids’ Clogs and exclusive JibbitzTM charms. Inspired by the festivities of Ramadan and Eid, and designed with embellishment in mind, the statement footwear features an all-over glitter pattern in black-and-gold ombré, white-and-gold ombré plus a classic silver. The collection also includes a special-edition 3-pack of gold star JibbitzTM charms, allowing for ultimate personalization opportunities during the celebratory season.
In keeping the brands’ mission to champion inclusivity, Crocs has partnered with London-based art collective Muslim Sisterhood on its ‘Share the Joy’ campaign. The powerful global movement aims to challenge outdated rhetoric and pushes for Muslim inclusivity in mainstream media, forging a new and authentic language through its art and workshops.
Featuring a diverse all-female cast, ‘Share the Joy’ predominantly celebrates Muslim women. Captured by photographer Rosaline Shahnavaz and videographer Aisyah Octavia, the campaign is an embodiment of Crocs ‘Come As You Are’ attitude. Bringing to life the sense of fun and excitement of Ramadan and Eid through colour, maximalism, movement, and togetherness, the campaign celebrates the protagonists and their culture in a beautiful and authentic way; providing a space for them to express themselves while wearing the Crocs Ramadan capsule collection.
The collection will be available to purchase beginning April 1st through May 5th, with the campaign running across all Crocs stores in United Arab Emirates, Saudi Arabia, Qatar, Oman & Bahrain as well as Crocs E-comm, www.crocsgulf.com
Inspired by the festive celebration, the shoes have been designed in all-over ombré black and gold glitter and white glitter prints. The Jibbitz 3-pack allows for ultimate embellishment and personalization. The proceeds of the collection sales will be donated by Apparel Group, to Red Crescent Society in United Arab Emirates, Saudi Arabia, Qatar, Bahrain and Dar Al Atta’a in Oman.
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