Sheglam x Noor Stars

Since 2019, SHEGLAM has been dedicated to providing the ultimate beauty experience to make up lovers around the world. SHEGLAM believes that glam isn't just for a select few, but for everyone, promoting inclusivity because beauty isn't a gift, it's a RIGHT.

A GenZ favorite, SHEGLAM, is a young makeup brand that prides itself on products conceptualized with the GenZ consumer in mind. The creative product design features exceptional quality at an unbelievably affordable price, and with this power duo, it was inevitable that SHEGALM would become a TikTok viral sensation.

For the launch of their new co-branding kit, SHEGLAM partnered up with global beauty stars including Laura Lee, Lena, Kenia OS and, Miss Darcei, and chose one of Middle East’s top social media content creators, Noor Stars to represent the region.

Noor Stars, voted as the Arab woman of the year in 2022, is one of region’s biggest social media personalities has a collective following of over 41 million subscribers across her TikTok, Instagram and Youtube channel, and is recognized as a beauty guru, sharing her favorite products and tips and tricks with her fans.

To highlight their first ever co-branding collaboration, SHEGLAM partnered with Noor Stars to create a limited-edition Liquid Blush & Highlighter Kit. The kit features new, exclusive shades, Topaz and Daisy, that were designed and named by Noor to reflect her love for makeup and beauty and comes in a blushing pink package.

The trending SHEGLAM Color Bloom Liquid Blush is a gel-cream formula blush that combines nourishing skincare benefits with a lightweight, luxurious formula, to deliver an effortless flush of color to your cheeks! The formula, enriched with Vitamin C adds a delicate glow, and paired with the highlighter creates a sheer and luminous radiance, making it the perfect pair to express your own unique glam.

Regionally, the viral liquid product sells over 30,000 bottles every week and with the addition of Noor’s exclusive shades, the trending product just got trendier!

@noorstars