Style it Out!
Emmanuel Lawal
Which have been your favourite fashion campaigns and why?
My favourite fashion campaign was actually my first ever campaign. I shot an Adidas global campaign and it was everywhere, on buses, billboards, magazines, taxi’s etc. My family and friends would always send me photos when they saw it. They were proud and I was motivated!
What are your favourite parts about your job?
Without a doubt, travelling! I will never get tired of going to new places and meeting new people! It’s beautiful!
What can fans expect to see on your channel in the next months?
Hopefully more good times! I’m always trying to show the beauty I’m fortunate enough to see as I move around! I grew up looking up to the people I saw on TV and now the kids are looking up to their favourite Instagram accounts. I just want the kids to feel connected but also for them to feel like they can achieve their own goals by seeing me, somebody that’s from where their from, looks like them and speaks with the same lingo.
Has the lockdown and pandemic affected your social media presence?
Most definitely! I should be on a summer DJ tour right now! As shows/gigs have been cancelled due to Covid-19 restrictions I’m having to show more of my daily activities. I was sceptical about showing the workouts, home cooked dishes etc but now I’m happy I did! I feel like we have all almost reset and gone back to basics. It’s definitely humbling!
What is something that people outside of your industry don’t know about your work?
That it took me many years to get to this position in life. Instagram has a way of making everything look easy and fast. My trajectory wasn’t smooth. It was actually very bumpy. Full of lows but also many unexpected highs. Everything great and long lasting takes time and time is a beautiful thing.
Veronica Ferraro
Which have been your favourite fashion campaigns and why?
On February I had the chance to be featured in a very special project with H&M Studio. We shot on my favorite beaches in Malibu and it has been a dream. During my career I managed to work with my favorite fashion brands: Dior, Fendi, Louis Vuitton, Chanel. I can’t explain how grateful I am for this, sometimes when I think about it I still don’t believe it.
What are your favourite parts about your job?
Being able to be a positive and inspirational example for the people who follow me. During the lockdown I’ve been able to understand even more how delicate it is to have such a large audience. It’s not just about recommending the it-bag of the moment, it is about creating awareness on much more important onesies. It’s a great responsibility and we need to be aware of it and be always sure to spread the right messages.
What can fans expect to see on your channel in the next months?
I’ve been working for a while now on my own brand, it will be about activewear for various workouts, including pilates, yoga and training. Fitness changed my life and I live in workout clothes so I thought it was about time to create my own brand.
Has the lockdown and pandemic affected your social media presence?
I think it has bought influencers closer to their audience. We felt the need to entertain our audience with a lot of contents that would help them to distract from the situation and to smile a little bit. I felt closer and I had the chance to know better my favorite influencers as well :)
What is something that people outside of your industry don’t know about your work?
In this job one day you feel at the top and the next day you feel down and out. The most important thing I’ve learned during the years is not to compare yourself too much with others and just focus on your path.
Tamara Kalinic
Which have been your favourite fashion campaigns and why?
Travelling to Ravello for this shoot was exceptional, because I never saw this part of the Amalfi coast before. I loved Palazzo Avino and it gave such a magical feel. Besides that I also loved shooting in Swiss Alps with La Mer, travelling to Marrakech with Dior and Asnieres with Louis Vuitton because I love exploring the history of the brands I work with.
What are your favourite parts about your job?
Meeting people from around the world that are interested in same things as me. Doing this job has also opened many doors and allowed me to travel the world (before the pandemic) now, I am most grateful for my community and my audience because we spend all days talking, exchanging advices and styling tips. That is something I really love.
What can fans expect to see on your channel in the next months?
I have recently moved from London to Paris and I am really enjoying this new life. After searching for a new home, now I am in phase of getting it together and adapting my fashion style to the new city I am in. I love Paris and that is something I am showing a lot on my YouTube and Instagram these days.
How the lockdown and this whole pandemic has affected social media presence?
I think that the importance of instagram really came to the surface. People were searching for entertainment and inspiration that came from familir faces. I tried to provide my audience with as much content as possible and that created even stronger connection between us. I think that social media was an incredible outlet during lockdown as together we managed to do many amazing things from humanitarian work to simple posts that helped with the way people feel.
What is something that people outside of your industry don’t know about your work?
Many people think it doesnt take much to be an influencer. They believe that all you need is to be good looking in order to become successful. I think that an influencer has to be very good with making executive decisions, you need ti have the entrepreneurial way of thinking and a slightly different style to what is often seen on the street. You alao have to have thick skin in order to deal with the industry and all that this job beings. I personally love it as comparing to my old job of a pharmacist i much more prefer having the freedom of being my own boss.
Bryanboy
Which have been your favourite fashion campaigns and why?
Ferragamo Gancini campaign creative direction, Cartier Clash jewelry and Guirlande campaign and Loewe Paula’s Ibiza digital campaign
What are your favourite parts about your job?
I really love entertaining people. It gives me so much joy whenever my audience message me and tell me how I brightened their day or whenever I made them smile in spite of them having a horrible time in their lives. It’s quite touching and moving.
What can fans expect to see on your channel in the next months?
Definitely more videos with a focus on comedy! I love storytelling and creating fictional characters to entertain my audience.
How the lockdown and this whole pandemic has affected social media presence?
Of course! We live in very challenging times where we have to create what is going to be a new normal for us. How we worked before the pandemic was very unsustainable in the long run and we all have to change our ways of working. If anything, the pandemic made me reassess my relationship with social media. For example, if it weren’t for COVID-19, I wouldn’t have discovered TikTok! Starting from scratch on a different platform is quite exciting creatively!
What is something that people outside of your industry don’t know about your work?
It’s the classic cliche of their assumptions on what “influencers” are. While I am very active on social media, a lot of people don’t know I consult with brands on digital strategies and creative concepts.
Credits:
Photographer Eugenio Qose
Art Direction Ameni Shafik
Makeup Elisa Rampi
Location Palazzo Avino in Ravello
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