THAT Concept Store Has Launched ‘Rock THAT’ Jewelry Trunk Show

THAT Concept Store has announced its inaugural jewelry trunk show, ‘Rock THAT’, dedicated to showcasing some of the most sought-after and exquisite fine jewelry brands and collections from some of the world’s most iconic designers. Bringing the experience of a private jewelry salon to THAT Concept store, Mall of the Emirates from the 8th - 10th of December, the private and personalized space will offer the ultimate immersive and interactive experience in collaboration with renowned jewelry Maisons.

Through the lens of style and fashion, customers will be able to discover a collection of exclusive limited edition pieces from 9 participating fine jewelry brands: Stephen Webster, Elie Top, Loquet, Robinson Pelham, as well as Bea Bongiasca, Sybarite, Joanna Dahdah, Rock by GS and Azza Fahmy.

With over 200+ enchanting styles on display, browse through the latest ‘Ankh collection’ from Rock by GS along with the bold and illustrious statement pieces from Robinson Pelham. Similarly, get lost in the luxury gemstones and glistening diamonds of Bea Bongiasca and explore the versatile bracelets and bold pendants of Joanna Dahdah. For the discerning collector, Sybarite, Elie Top, and Stephen Webster’s cutting-edge designs, and innovative vision dazzle with creativity and brilliant savoir-faire. Meanwhile, embark on a sentimental journey with Loquet’s exquisite pieces and the storied heritage and culture of Azza Fahmy.

Along with private viewings of the newest standout rare jewels, and exclusive collections, ‘Rock THAT’ will provide access to personalised services including customization, and bespoke requests. The dedicated team of THAT Personal Shoppers will also be able to arrange private appointments and help source incredible, one-of-a-kind pieces. Similarly, customers will have the opportunity to meet the founders of Bea Bongiasca and Sheherazade Goldsmith from Loquet.

In celebration of the three-day event, receive a complimentary Bea Bongiasca-inspired nail art treatment from THAT’s team of talented nail technicians, or create your own Stephen Webster-inspired flower bouquet. Indulge in Robinson Pelham’s fun activation ‘Ear Game Strong’ and get a free piercing, with purchase, by a professional piercer from THAT’s spa, or get the chance to personalise your very own sentimental lockets from Loquet. Meanwhile, revamp your beauty regime with glitter make up for the face, ears, and fingers inspired by Azza Fahmy.