TOD’S GENERATIONS: A Family Story

Chiara and her family, mother Marina and sisters Valentina and Francesca, join together in Tod’s Generations, they perfectly encapsulate the fundamental values of the Italian lifestyle for the new generations.

Through a story that documents private moments, activities, and meetings in the day-to-day life of two generations of women, Tod’s Generations expresses the brands roots embedded in Italy’s culture and heritage, with an emphasis on family values.

The “Gommino” becomes the theme of the story, an element inseparably linked to the life of the characters, handed down from generation to generation.

Set in a typical Italian villa on Lake Como, Chiara Ferragni and her family interact with objects that transcend fashion and age; the timeless yet contemporary “Gommino” and the Tod’s bag with Gommino details. Tradition and modernity find the right balance in a historical and iconic creation of the Tod's brand.

 

“The Gommino is one of the icons of Italian taste, I remember it from my childhood and I like the idea that it is a timeless classic to be handed down from generation to generation”, said Chiara Ferragni, who, alongside Tod's, has decided to make a donation to Bambini delle Fate, a non-profit organisation that supports education for families with autistic children and other disabilities.

 

 

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