For the Coco Neige 2022/23 campaign, CHANEL entrusted the production of an animated film and a series of visuals to the REMEMBERS collective. Pop culture codes thus collide with those of the House in a series of cartoon-like vignettes in which ski scenery, the double C and the CHANEL letters in superimposed relief all highlight the silhouettes designed by Virginie Viard.

Quilted jackets, a sweater embroidered with colourful patches patterned with snowy peaks and a top printed with camellias reminiscent of ski racing bibs follow one another in a harmony of pastel tones dominated by glacier blue, pale pink and ecru, enhanced with pop fuchsia and sophisticated burgundy.

Designed for both the slopes and après-ski, the Coco Neige 2022/23 collection will be available in a selection of boutiques from October 18th 2022.

#CHANELCocoNeige

Images: © CHANEL