For its first-ever collaboration, Poupette St Barth has chosen to team up with Vilebrequin. The pairing was an obvious one: it was only natural for two brands born in sun-drenched holiday resorts to join forces. They have a lot in common, from their unconditional love of freedom to their infectious joie de vivre and innate sense of casual elegance, and let’s not forget their special connection to the French Riviera, the birthplace of Vilebrequin and the home region of Poupette St Barth’s designer.
