Waed Asmar Unveils Enchanting Ramadan and Eid Collection: A Royal Ode to Mother Nature

As the crescent moon soon ascends and the eagerly awaited holy month of Ramadan begins, everyone is preparing to embrace a period of introspection, rejuvenation, and new beginnings.
Photo: Courtesy of Waed Asmar

This year, the fusion of nature's splendour and the newest fashion trends is the perfect inspiration to elevate the spiritual journey of women and celebrate with sophistication.

With that in mind, Waed Asmar, a prestigious fashion label in Dubai known as the epitome of luxury modest fashion, has unveiled its latest Ramadan and Eid collection in time for the season. This exclusive collection, a harmonious blend of tradition and contemporary design, is designed for both mothers and daughters, symbolising and paying tribute to the nurturing essence of Mother Nature.

This captivating collection boasts threads with intricate details that evoke a sense of regality and poise. Feathery floral capes with artful cutouts, sheer organza petals, and 3D flower-shaped appliques crafted using the traditional Zardozi Pittan technique, adorn each garment. The evening dresses, in jewel tones, feature side panels and bell-bishops-stole sleeves that seamlessly cascade into regal trains, offering a fresh and flowy aesthetic.

The dresses' silhouettes and floral embellishments draw inspiration from a variety of flowers - from the creamy whites of gardenias to the vibrant oranges of poppies, and the brilliant blues and greens of orchids and hydrangeas. The collection's colour palette, a homage to spring florals, ranges from pale yellows to rich, earthy tones, reflecting the breathtaking desert landscapes.

Waed Asmar's Ramadan and Eid collection is not just a fashion statement but a canvas showcasing the rich tapestry of Arabian culture and craftsmanship. The prints and jalabiyas in the collection are inspired by the vast desert sky and terrains, interwoven with traditional patterns, creating a perfect amalgamation of heritage and modernity. Each piece, from the meticulously crafted Abayas and Kaftans to the dresses, venerates femininity while incorporating cultural values, staying true to the brand's ethos of redefining modest fashion.

Reflecting on the collection, Waed Asmar, the creative force behind the brand, shares her insights: "This collection is not merely a set of outfits; it represents a narrative of legacy, affection, and the unwavering connection between a mother and her daughter. Much like the desert rose blossoming in parched environments, our collection honours the strength and beauty of women who flourish against all odds."

Waed Asmar, a Palestinian fashion designer with roots in Dubai, transitioned from studying graphic design at ASU Jordan to pursuing her true passion in fashion. Boasting over a decade of industry experience, she has dedicated herself to designing for hijab-wearing Muslim women, offering them a blend of modesty and luxury in dresses, abayas, and travel wear. Her designs are sold primarily online and in select high-end retailers like Harvey Nichols in Doha and Tryano in Abu Dhabi. Focusing on quality, her in-house team of skilled embroiderers and tailors ensures each piece is crafted to perfection.

Asmar's commitment to quality and attention to detail shines through in every stitch and seam. The brand continues to introduce innovation in modest essentials, offering women around the world garments that exude style, sophistication, and timeless glamour. She works on mother-and-daughter pieces in all collections, further emphasising the bond and shared style between generations.

As the holy month approaches, Waed Asmar invites you to explore this enchanting collection, a blend of nature's allure and the artistry of human hands. This Ramadan and Eid, drape yourself in the magic of the Arabian appeal and mark the festivity with finesse and grace. |

Photo: Courtesy of Waed Asmar

Photos: Courtesy of Waed Asmar