Ethical Glamour: Sara Coelho Ansari

L'Officiel Arabia: Tell us how and when did you decide to be a content creator?

Sara Coelho Ansari: My journey into content creation began with a blend of self-awareness and a deep passion for the fashion industry. I found solace and inspiration in expressing myself through clothing and styling. Witnessing the power of digital platforms to amplify voices, I made the conscious decision to leverage my voice to inspire and express my opinions. Fueled by self-confidence and a relentless pursuit of my dreams, I created a platform where individuals could feel empowered to embrace their authentic selves.

My style is recognizable for its authentic expression and unique flair. I strive to cultivate a look that is not only visually appealing but also deeply reflective of my personality and values. Whether it's through bold color choices, unconventional pairings, or subtle nods to Modest fashion, my aesthetic serves as a canvas for self-expression and storytelling.

It's a journey guided by the belief that fashion is about the stories we tell and the connections we forge along the way."

L'O A: Who has inspired the most in your life?

SCA: The individuals who have inspired me the most in life are my parents. They embody the principles of goodness and compassion, helping me maintain my own sense of goodness and strength in my faith in Allah who is leading me toward life, especially in vulnerable moments. Their actions reflect Islamic teachings of compassion, kindness, and integrity, reminding me to uphold these values in all aspects of life. Their guidance serves as a constant source of strength and inspiration, guiding me towards becoming a better person.

L'O A: Tell us more about Wardah Glasting Liquid Lip,we believe you regularly use this product.

SCA: Beyond its cosmetic appeal, it holds a deeper significance for me. WARDAH Glasting Liquid Lip, especially Caramel Coat Shade has become an integral part of my daily routine, not just for its aesthetic appeal but also for the boost of confidence it gives me.

Moreover the Indonesian brand WARDAH aligns perfectly with my daily halal lifestyle, allowing me to enhance my appearance while staying true to my values and beliefs. It symbolizes the harmonious coexistence of beauty and faith in my life. In essence, it's not just cosmetic; it's a representation of confidence, authenticity, and my unwavering pursuit of dreams.

L'O A: Have you been to the UAE? If yes, how was your experience?

SCA: Yes, I have been to the UAE. My experience was fantastic. I visited Dubai for a fashion event and was truly impressed by the city's strength and quality. Dubai's safety, cleanliness, opportunities, and the way it empowers feminine energy left a lasting impression on me. I'm eager to return, especially since locals appreciated my versatile, modern yet traditional profile. The UAE is a burgeoning destination for fashion, beauty, and opportunities, making it an ideal place for someone like me to thrive. I also look forward to exploring other states within the United Arab Emirates.

L'O A: What's next for Sara?

SCA: My next chapter could involve delving deeper into my interests and skills within professional domains that highlight my passion for fashion, love for human interaction, and pride in my Moroccan and Portuguese heritage. I might consider seeking opportunities not only in the fashion industry but also in the beauty and Lifestyle sector, aiming to collaborate with brands that share similar values of authenticity and simplicity. Working with such brands would not only be professionally rewarding but also aligned with my personal convictions.

As for my aspirations for opportunities in the United Arab Emirates, I hope to explore possibilities in dynamic industries such as fashion, tourism, beauty, lifestyle... The UAE provides a cosmopolitan environment that could foster my professional growth, offering opportunities to develop my skills while remaining true to myself.