L.Raphael New Beauty Secret
At the luxurious flagship “Temple of Beauty” of L.RAPHAEL in the prestigious Geneva street of Rue du Rhone, beauty comes to life. For 20 years L.RAPHAEL has been always insisting on a holistic, multi-dimensional and personalized approach to Beauty incorporating proper medical, nutrition, physical activity, aesthetics, age management, stress management and leisure. L.RAPHAEL believes in integrating these 7 pillars that they call “7 Foundations of Beauty” into one’s lifestyle to feel and look healthy and visibly younger.
In fact, true beauty radiates from the inside out-when the body and mind are in perfect harmony-this is how Ronit Raphael, also referrend by the industry insiders as the Estée Lauder of the XXI century due to her revolutionary approach to beauty, sees it.
This year also marks a special milestone as L.Raphael celebrates its 20th anniversary under the visionary leadership of beauty maven Ronit Raphael and her two cofounders Professor Meir Shinitzky and Dr. Raphael Gumener.
As the Cannes Film Festival unfolds, for almost 15 years the brand unveils its latest masterpieceS. This year it is about the Green Caviar Cellular Repair collection and the Green Caviar Cellular Repair treatment that will be unveiled on board of a luxurious yacht parket near Palais de Festival. We had the privilege to sit down with Ronit, the creative force behind the brand, to learn more about this new collection and treatments.
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"Beauty, to me, transcends mere aesthetics;
it's a holistic expression of inner vitality
and outer radiance."
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L’OA: What does beauty mean to you?
Ronit Raphael: Beauty, to me, transcends mere aesthetics; it's a holistic expression of inner vitality and outer radiance. It's about feeling confident, empowered, and comfortable in one's skin.
L’OA: Does your perception of beauty change over time, and if so, how?
RR: Absolutely. As we evolve, our understanding of beauty evolves with us. While external qualities may catch our eye initially, true beauty lies self-assurance at any age.
L’OA: At 18, you experienced serious skin issues, leading to the founding of L.Raphael together with Professor Meir Shinitzky and Dr. Raphael Gumener. What is your personal and scientific approach to skincare, and what advice would you give to your younger self?
R.R.: My journey with skincare has been deeply personal yet scientifically informed. It's about nurturing the skin's natural balance while harnessing the latest advancements in skincare & in technology. If I could advise my younger self, it would be to prioritize skincare as an act of self-care, protecting while embracing simplicity and consistency.
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"If I could advise my younger self,
it would be to prioritize skincare as an act of self-care,
protecting while embracing simplicity and consistency."
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L’OA: Tell me about the Green Caviar Cellular Repair collection you recently launched.
R.R.: The Green Caviar Cellular Repair collection represents a pinnacle of luxury skincare, meticulously crafted to rejuvenate, revitalize & protect the skin at a cellular level. Infused with potent antioxidants and nourishing botanicals, each product in the collection embodies our commitment to excellence and efficacy.
In fact, Green Caviar is truly exceptional. Sourced from the pristine sea waters of Okinawa, Japan, it's packed with essential nutrients like amino acids, minerals, micronutrients, and vitamins that are essential for maintaining healthy, radiant skin. Think of it as a powerhouse of hydration and skin elasticity. It doesn't just stop at providing essential nutrients. It works wonders on your skin cells, with potent antioxidant properties that fight off free radicals and stimulate the production of essential proteins like Laminin-5 and Collagen IV. This helps strengthen the very foundation of your skin cells, leaving your skin revitalized and firmer. When Professor Paolo Giacomoni, Director of R&D at L.Raphael discovered the structural impact of Green Caviar on skin cells, it opened up a world of possibilities. We combined its benefits with our revolutionary anti-aging ingredient, LEC-40, developed by our co-founder Professor Meir Shinitsky, and incorporated Vita Arctic, a precious prebiotic ingredient, resulting in a skincare line that not only fights aging but also nurtures the skin's microbiome. Therefore the collection is based on a 3-step skincare ritual starting with L. Raphael Green Caviar Cellular Repair Day & Night Repair Serum to be followed with Face, Neck & Décolleté Shield Cream and/or Overnight Repair Mask. This trio of beauty products, ideal for all skin types, works to combat the initial signs of aging, safeguard the skin barrier, and restore it by enhancing microbiome equilibrium. Essentially, it balances the skin's ecosystem and maintains its integrity. With regular use, these products contribute to maintaining a youthful appearance.
L’OA: Can you share some tips on how to use each product in the collection?
R.R.: Certainly! Each product in the Green Caviar Cellular Repair collection is designed to complement the others, offering a comprehensive skincare regimen.
For optimal results, start with the serum to refresh and boost the skin followed by the cream to target specific concerns, and finish with the Mask to lock in hydration and protect against environmental stressors. Ideally, to use this line for a few weeks and then switch to our classics that better suits your skin be it Perfection, Ultimate or another line of L.RAPHAEL.
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"The Green Caviar Cellular Repair collection
represents a powerhouse of hydration
and skin elasticity."
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L’OA: Will this collection become a must-have for celebrities before they walk the red carpet?
R.R: We're incredibly proud of the Green Caviar Cellular Repair collection's potential to become a red carpet staple. Its luxurious formulations and transformative results make it an ideal choice for celebrities seeking radiant, camera-ready skin. Especially following the strain of air travel and the shift in seasons, especially noticeable in April-May.
L’OA: What can we expect from this year's Festival de Cannes, and can you share any insights about L.RAPHAELl's presence there?
R.R.: The Festival de Cannes is always a celebration of glamour, artistry, and timeless elegance. L.RAPHAEL is honored to be a part of this prestigious event since almost 15 years. Expect nothing short of indulgence and luxury. We shall offer gorgeous beauty cruises to the VIPs and the press to discover precious Green Caviar though experiencing our new state-of-the-art technologies with an immediate and long-lasting effect of freshness and youthfulness. They will be also attending our informal Cannes discussions among friends. Together with Professor Paolo Giacomoni, Head of Research and Development of L.RAPHAEL we shall exchange the news, discuss our plans about skin longevity, which is one of our priority topics for L.RAPHAEL today.
L’OA: Do you plan to launch the Green Caviar Cellular Repair Collection in the Middle East? If so, how?
R.R.: Absolutely. We recognize the discerning taste and appreciation for luxury skincare in the Middle East. We plan to introduce the Green Caviar Cellular Repair collection through exclusive partnerships with leading retailers and luxury address, ensuring accessibility to our esteemed clientele that following us since two decades now.
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"We envision L. RAPHAEL as a global leader
in luxury skincare and high technology solutions,
setting new standards of excellence while staying true
to our heritage of scientific rigor and uncompromising quality."
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L’OA: Are there any initiatives specifically tailored to the Middle Eastern market within L.RAPHAEL?
R.R.: Indeed. We understand the unique skincare needs and cultural preferences of the Middle Eastern market. Problems of open pores and pigmentation are always at the forefront of this region's concerns (in addition to overall anti-aging), and we regularly improve our skincare & technology combinations to achieve the best results.
There's no magic formula, only scientific research and consistency in treatment protocols. Our initiatives include curated technological treatments, tailored product offerings to address specific concerns and deliver unparalleled results.
L’OA: In the short term (2-3 years) and long term (+10 years), how do you see the future of L.RAPHAEL?
R.R.: In the short term, we aim to solidify our presence in the key markets, expand our product portfolio, and even more deepen our commitment to innovation and sustainability. Looking ahead, we envision L. RAPHAEL as a global leader in luxury skincare & Hight technology solutions, setting new standards of excellence while staying true to our heritage of scientific rigor and uncompromising quality.
L’OA: What are the essential items, including clothing and accessories, that both men and women should have in their wardrobes?
R.R.: Versatility and timeless elegance are key when curating a wardrobe. For both men and women, essentials include well-tailored basics like a crisp white shirt, tailored trousers, a classic blazer, and versatile accessories such as a quality leather handbag or a timeless watch. Investing in quality pieces that can be mixed and matched effortlessly ensures a wardrobe that stands the test of time.
Vitamin C skin care is an essential must-have almost for everyone who wants to look fresher and younger. We have managed to offer it in a particularly pure form in our all-time bestselling serum.
L’OA: Thank you Ronit!
R.R.: Enjoy the rest of your event!
