Men

Fashion Intelligence

John Imah
Top #1: Dries Van Noten Purple Embellished Western Satin Shirt , Top #2: Martine Rose Purple Satin Blazer , Bottom: Martine Rose Purple Satin Pants , Belt: John Varvatos Brown Belt , Shoes (not pictured here): Christian Louboutin Brown Leather Square

How do you see your company SPREEAI reshaping the way consumers interact with fashion?

SPREEAI is reshaping how people experience fashion by giving brands a platform that brings intelligence, personalization, and true photorealism into the customer journey. At the center of what we do are two things: our photorealistic try-on and our sizing technology. We built the product so it works seamlessly across every part of retail — online, in-store, and even within VIC programs where the expectations are highest. What I appreciate most is that shoppers can finally see themselves in a garment with real accuracy, and our sizing feature closes the loop by reducing returns in a meaningful way for both consumers and brands. And this is just the beginning — we have additional features already in motion that push the experience even further, and you’ll see those roll out soon.

Top: Dior Draped Shirt Anthracite Gray Virgin Wool Twill Bottom: Dior Pants with Scarf Belt Anthracite Gray Virgin Wool Twill Shoes: Versace Black Boots

How has your experience at Meta, Snap and Twitch shaped your career?

My time at Meta, Snap, and Twitch gave me a front-row seat to innovation and taught me how to build at scale. Working at those companies – each at the forefront of social media, entertainment, or tech – showed me how to create products that engage millions of people and adapt quickly to cultural trends. I also learned the importance of storytelling and community-building, whether I was launching a new creator program or forging strategic partnerships. Those experiences instilled in me a mindset of rapid innovation and a user-first approach, which I now carry into SPREEAI as we blend big-tech rigor with fashion innovation.

Top: Maison MIHARA YASUHIRO , Bottom: Unknown

How do research-driven partnerships with institutions like MIT and Carnegie Mellon influence your product development and your wider mission to modernize luxury fashion?

These partnerships with institutions like MIT and Carnegie Mellon have been game-changers for SPREEAI. By collaborating with top researchers and tapping into their work in AI, we ensure our technology stays at the forefront of innovation. This research-driven approach has directly influenced our product development. On a broader level, working closely with such prestigious universities reinforces our mission to modernize luxury fashion by infusing it with the latest tech breakthroughs, helping us stay ahead of the curve in blending high-tech with high-fashion.

Top #1: Zegna Shirt , Top#2: Feng Chen Wang Patchwork Suit Jacket , Bottom: Feng Chen Wang Patchwork Suit Pants , Tie: Unknown , Shoes: Valentino Black Shoes

What feedback have you received from brands like Sergio Hudson, Kai Collective, and CFDA partners about integrating AI into their creative and commercial workflows?

The feedback from our fashion partners has been incredibly encouraging. For example, designer Sergio Hudson told me he’s thrilled about using SPREEAI to craft more personalized experiences for his customers and even expects it to drive stronger engagement and sales for his brand. Fisayo Longe, the founder of Kai Collective, noted that integrating our AI allows her to fuse innovation with her brand’s storytelling, improving the customer experience while staying true to her label’s identity and values. And from the industry side, the Council of Fashion Designers of America (CFDA) has expressed strong support – their leadership sees SPREEAI as an innovative solution that can help designers thrive by seamlessly weaving AI into the fashion business. Hearing this kind of enthusiasm from both individual creatives and industry leaders tells me we’re on the right path, building tools that empower designers and brands rather than overshadow their creativity.

Top: Unknown , Bottom: Ganni Black Wool Trousers , Shoes: Versace Black Boots

How do events like the Met Gala and fashion weeks shape your perspective on the future of luxury, and what role do you believe tech leaders should play in fashion’s evolution?

Attending events like the Met Gala and major fashion weeks has been eye-opening for me. Being the first AI fashion-tech startup CEO invited to the Met Gala underscored that the highest levels of luxury fashion are willing to embrace technology when it genuinely adds to their narrative and craft. These experiences reinforced my belief that the future of luxury lies in a blend of tradition and innovation – imagine couture craftsmanship enhanced by tech in harmony. As a tech leader, I see our role as enablers in fashion’s evolution, not disruptors; we should introduce technology in ways that amplify creativity, improve sustainability, and make fashion more inclusive without diluting its magic. By collaborating closely with designers and respecting fashion’s creative soul, tech leaders can help drive the industry forward in a way that excites both tech enthusiasts and couture purists alike.

 

Top: Unknown , Bottom: ASOS Design Black Skirt Trousers , Shoes: Saint Laurent Boots

Photoshoot Team:

Model: John Imah

Photographer: Amber Maalouf

Lighting: Dante Talano

Stylist: Jeene Yim

Stylist Assistant: Nikki Jimaki

Executive Assistants / Producers: Esther Chin & Jenna Helfant

Top #1: Maison Margiela Coat , Top #2: John Varvatos Shirt , Bottom: Giorgio Armani Linen White Pants , Shoes: Last Conspiracy Boots

Top#1: Our Legacy Leather Shirt , Top#2: Tom Ford Leather Jacket , Bottom: Martine Rose Leather Pants , Shoes: Valentino Black Shoes