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FERRARI 12CILINDRI: FOR THE FEW

FERRARI 12CILINDRI: FOR THE FEW

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Thunderstruck: Maserati's Electrifying Overture to Luxury

In a mesmerizing display of innovation and elegance, Maserati proudly introduced the world to the GranCabrio Folgore amidst an electrifying event titled "Made in Thunder" on the evening of April 15, 2024.

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David LaChapelle reunites with Mercedes-Maybach to artistically interpret iconic design

Longstanding collaborators Mercedes-Maybach and David LaChapelle reunite to create three artworks. • David LaChapelle celebrates the natural connection that ties Maybach's automotive artistry with three of the most influential art movements of the early twentieth century: Futurism, Cubism and Surrealism. • Curated by the artist, the Milan Design Week launch event was an immersive experience that brought the original artworks to life.

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Rolls-Royce Motor Cars Dubai Opens New Luxury Showroom

In the presence of the marque’s Chief Executive, Chris Brownridge, Rolls-Royce Motor Cars Dubai opens new luxury showroom. The showroom consolidates Rolls-Royce’s position as a true House of Luxury. Visual language resonates with younger demographic of clients. Interior design provides a contemporary, luxury retail space, offering clients an immersive Rolls-Royce experience. Includes the Bespoke Commissioning Atelier and lounge area with a Cabinet of Curiosity feature and hospitality lounge, complemented by innovative digital technology and lighting installations.

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Rolls-Royce Unveils Arcadia Droptail: A Coachbuilt Haven of Tranquility

Rolls-Royce Motor Cars presents Arcadia, the third Coachbuild Droptail commission. Celebration of the form: uniquely pure reflection of Droptail’s principal design. Features most complex clock face in Rolls-Royce history. Assembly alone took five months. Wood sections took 8,000 hours to create. Commission named after Arcadia, a place known in Ancient Greek mythology as ‘Heaven on Earth’. Droptail is the first roadster body style in Rolls-Royce’s modern history. Coachbuilt masterpiece presented to commissioning client at private ceremony in Singapore.

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BMW to inspire Art Dubai 2024 visitors with a fusion of creativity and luxury mobility

Art and automotive will converge in an immersive experience created in partnership with Emirati visual artist

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A Symphony of Luxury

Range Rover House Abu Dhabi Presents the Limited Sadaf Edition Inspired by the Arabian Gulf.

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Ferrari Racing Days Abu Dhabi 2024

Igniting the 30th Anniversary Celebrations of Ferrari in the Middle East

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Gargash Group Unveils State-of-the-Art Mercedes-Benz Brand Center in Dubai

The Brand Center stands out as a global beacon, reflecting an evolving 66-year association between Gargash and Mercedes-Benz

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Al Tayer Motors Launches the New Maserati GranTurismo

Event marks regional debut of a timeless Italian automotive icon

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Embracing the Thrills

L'Officiel Arabia had an unforgettable experience at the Abu Dhabi F1 Race with Alpine.

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Al Tayer Motors Launches the New Maserati GranTurismo

Event marks regional debut of a timeless Italian automotive icon

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Elevating Luxury: The All-New Range Rover Sport Unveiled

The automotive world witnesses a paradigm shift as Land Rover introduces the third-generation Range Rover Sport, setting new standards for sporting luxury SUVs.

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Ford Everest: When good looks meet Practicality.

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"Maserati MC20: A Supercar Renaissance"

Maserati, the renowned Italian luxury car manufacturer, has a storied history of producing high-performance sports cars that embody elegance, style, and speed.

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Rolls-Royce Motor Cars Has Announced The Retirement of Torsten Müller-Ötvös, CEO

Rolls-Royce Motor Cars has announced today that Torsten Müller-Ötvös is to retire as its Chief Executive Officer on 30 November 2023. He will be succeeded by Chris Brownridge, currently Chief Executive Officer of BMW UK.

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Maserati MSG Racing Revealed Season 10 Formula E Driver Line Up

Team welcomed Jehan Daruvala as Maximilian Günther extends relationship into 2024.

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Al-Futtaim Motors Deepens Commitment to Motorsport in the UAE with Launch of Dedicated Motorsport Division

Al-Futtaim Motors has deepened its commitment to motorsport in the United Arab Emirates with the launch of a new Motorsport Division dedicated to expanding their support and involvement in all forms of motorsports, both on- and off-road, as well as esports racing.

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Introducing the Rolls-Royce Amethyst Droptail: A Masterpiece of Elegance and Heritage

Prepare to be enchanted by the captivating allure of the Rolls-Royce Amethyst Droptail, a resplendent marvel that pays homage to the esteemed legacy and refined tastes of its discerning patron.

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An Icon Goes All-Electric: Cadillac Middle East Introduced the 2025 Cadillac ESCALADE IQ

First-ever all-electric full-size SUV from Cadillac redefined the luxury SUV experience with a Cadillac-estimated over 700 km of range1, driver assistance technology, reimagined interior and exterior designs, and zero tailpipe emissions

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Introducing La Rose Noire: An Enchanting Tale of Luxury and Elegance

Rolls-Royce unveils the first droptail coachbuild commission

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Phenomenal 1938 Delage Type D8-120 S Cabriolet by De Villars Wins the Prestigious The Peninsula Classics Best of the Best Award

The Peninsula, whose international hospitality brand has epitomised glamour and luxury for nearly a century, recently announced the 1938 Delage Type D8-120 S Cabriolet as the winner of its highest honour,

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Aston Martin Bring High-Performance and Ultra-Luxury to Pebble Beach with Unveil of New Sports Car and Thrilling VR Technology

World-first new model reveal by British ultra-luxury brand as it celebrates its 110th anniversary at Pebble Beach. North American debut of recently launched Aston Martin Valour, showcasing Q by Aston Martin commissioning service at its best. Exclusive clubhouse - Aston Martin Club 1913 – will showcase Valhalla via the latest innovative VR technology, alongside some of the marque’s most exciting cars. Test drives of the world’s first super tourer, DB12, and the critically acclaimed DBX707 – the world’s most powerful ultra-luxury SUV, will be offered throughout the event.

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